Hello, my name is David Oswald and I am a 29-year old advertising copywriter from Germany. On this website I wanna give you a sneak peak to some of my recent work and creative output I was fortunate to create with my colleagues in the last years. Currently I am working in Berlin, but I am willing to relocate to any place that has an english-speaking working environment and where either the sun terrace or bright minds and golden statues make me wear my sunglasses all day.
I have a huge passion for ideas & creativity and especially the dirty sub-form we call advertising. Even though it is a tough business, especially right now, I wouldn’t want to be in advertising any other time. I don’t shy away from digital or non-tradational thinking and I think the trend of democratisation of media spurred by the Internet will only help us get rid of plain and dull advertising - I love living in a age where an idea has more leverage than a 300 billion dollar media budget.
So help me to become ashamed of this portfolio within a few months time and let’s make something great together - and have a good time along the way.
For the best viewing experience download this zip file containing all my work as QuickTime movies and a screen- and print-optimized PDF of my work. For a quick look use this website to stroll through my work.
New South Wales Health is the state-owned agency taking care of educational health campaigns. The main target for this campaign were young people and their party habbits.
V Australia is the Australian premium airline from Virgin. Serving all major US cities from Melbourne, Sydney and Brisbane.
Pre-owned Volkswagen from your local are certified so you can be sure they are in their best shape. Almost as new.
To promote the Berlitz Business English seminars at Berlitz language schools around Germany we created a online campaign that was targeted at business professionals who could use some training to perfect their English skills.
Everybody uses Google to find informations. But some, especially non-english speaking people like Germans, tend to make typos when they search for english business terms. We booked very cheap Google AdWords on misspelled words like “busyness”, “incame” or “corporite”, so that Berlitz was the top search result and could give away headlines with messages like: “Busyness? Let‘s just hope that no colleague saw that.” and link to an online voucher for a free Berlitz Business English seminar.
Approached by Berlitz language school to reach out with a creative campaign towards a young audience we set out to create several online viral clips. The idea behind these YouTube videos was that in order to understand your favorite songs properly you should be able to understand and speak english properly.
The videos have been a huge hit in the German blogosphere and turned up over 85,000 views that converted into 16,500 visits to Berlitz’ website.
After twenty years Volkswagen decided to bring back the Scirocco. A sports car that is the posterchild for the true DNA of Germany’s biggest car manufacturer: A highly efficient 200 horsepower TSI engine with a sports chassis and wrapped in a streamlined coupe which will make you scratch your head how Volkswagen is able to sell this for only 21,000 Euros. But Volkswagen is the people’s car and this car is one ride which is hard to resist.
Volkswagen Service is VW's after sales department with over 650 certified dealers and garages all over Germany. To promote seasonal offers where were asked to write headlines that would grab customers attention - and give them a little smile while shopping.
Every year Volkswagen introduces a special edition model to accelerate its sales. In 2007 the “Tour special edition” came with a free full week of summer vacation. But as comfortable as the discounted Volkswagen models were, the vacation already started right from the door step.
By 2007 every Volkswagen was able to be upgraded to easily connect to every Apple iPod and to have thousands of songs to choose right from the steering wheel. To communicate this among the group of young music lovers we designed illustrative posters which we hung nearby concert venues all over Germany.
As one might notice when you see joggers in a park every person has its own running style, not necessarily pretty but just the way their body was made to move. Nike Running celebrated this by coming out with a series of shoes that took this to notice and kept runners regardless of style comfortable. Our campaign reflected this by featuring professionals and hobby runners who self-confidently told about their weird style of running in punching headlines.
Fit For Fun is Germany’s biggest fitness lifestyle magazine. To promote each new issue we needed a campaign idea that was able to work over a longer period and didn’t need time consuming shootings or expensive stock images.
The campaign idea was a typographic fly consisting of words coinciding with the month issue main topic and time-saving 3D model of the actual magazine as a fly swatter.
Deutsche Bahn is Germany‘s biggest trans-portation company with up to 7 million people daily using their highspeed-trains, subways and buses. And everybody knows that you do the nature a big favour by using public transportation instead of a car to get to work. But DB Rail approached us to improve their already good image on ecological issues due to the current public discussions on global warming. So we came up with the world‘s first YouTube charity viral. A 100 second long clip that shows everybody some easy tips to save energy and lower their carbon footprint. But not only that: For every view of the clip Deutsche Bahn will proceed 10 cents to Pro Regenwald, a rain forest saving fund to plant new trees.
DB Schenker, one of the worlds biggest provider of special logistics for highly fragile and large objects, asked us to promote their services among the target group of German export companies. We prepared a special DB Schenker truck with a supersized Jenga game on its flat bed trailer and toured Germany‘s biggest business districs. At the end of the tour it stopped at the world‘s largest industry fair: the Hannover Messe.
Based on the insight that privacy is the biggest concern when renting erotic movies, we created a mailing to promote the launch of BLUE MOVIE, the 24 hour full-erotic channel on Premiere, Germany’s number one pay-tv platform. The mailing consisted of an already opened envelope. The perfect way to show BLUE MOVIE‘s key benefit: privacy.
IKEA is the cheapest way to furnish your home in a unique and stylish way. During special offer weeks it was even more affordable to buy household goods which we communicated with this innovative radio campaign.
spot "Text Message"
Feb 2010 - now - main clients: Adidas, Tassimo, McDonald's, VISA
Jan 2009 - Dec 2009 - main clients: Virgin, NSW Health, CareerOne and Arnott's
Jan 2007 - Dec 2008 - main clients: Volkswagen, Deutsche Bahn, IKEA
Jul 2006 - Dec 2006 - main clients: Volkswagen, Nike, Fit For Fun
Sep 2005 - Apr 2006 - main clients: Volkswagen, Fit For Fun
1999-2004 (intermittent) - comedy writer for Germany's top Late Night Show
Jan 2003 - Aug 2003 - main clients: BMW, Tine Milk, Norsk Lotto
Sep 2000 - Jan 2003 - main clients: Mercedes-Benz, South Tyrol tourism and Dyckerhoff
2005 - Institute for Marketing & Communication, Wiesbaden, Germany
2003 - Kerschensteiner-Schule, Wiesbaden, Germany
1999 - St. Ursula Schule, Geisenheim, Germany
As a modern being I am a willing and peer-pressured member of serveral networking platforms. If you consider this a good way to keep in touch feel free to add me to your network.
Imprint and disclaimer: The videos, prints and audio files listed in this website and the PDF portfolio are for viewing purposes only. None of the contents, text or media files may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the respective brands, agencies and the authors.